Mall wayfinding your visitors use without an app
Mall wayfinding and indoor navigation for shopping malls from one 3D map: shoppers scan a QR code for browser AR directions, search the 3D map on your website and use the same map on your kiosks. Mapped in 90 minutes with one 360° camera — no app to promote, no beacons for IT or facilities.
Proven in a shopping centre like yours
Città Fiera — 150,000 m² GLA, 230+ stores across multiple floors — was mapped in 90 minutes with one 360° camera during opening hours. Real shoppers scan a QR code and follow AR directions in the browser, while the same 3D map runs on the mall website and kiosks.
- In activation
A second shopping center in Europe: A second shopping center in Europe is currently being activated.
- Onboarding
A multinational industrial group: We are onboarding the corporate and production site of a multinational industrial group.
- Pipeline
15 more malls: 15 more malls in the pipeline across Italy.
Who we work with in shopping centres
Built for your mall team: digital wayfinding solutions by role
One 3D map answers the priorities of the teams who launch digital projects, drive footfall to tenants and run the centre every day.
01Digital & Innovation
A visible digital project you can launch fast — without asking anyone to download an app.
- No app, no hardware for IT. Shoppers scan a QR code and open WebXR AR directions in iOS Safari or Android Chrome (< 100 ms relocalization, centimeter-level accuracy), with no beacons, sensors or app releases to maintain.
- OVER Wayfinding Suite — Map once. Guide everywhere. Mapped in 90 minutes with one 360° camera (150,000 m² at Città Fiera). The same 3D map powers mobile AR, the 3D map embedded on your website and on-site touch kiosks.
- Start with a scoped pilot, build on visitor flow data. Live at Città Fiera since June 2026. Launch a focused pilot first, and use aggregated visitor flow analytics as a foundation for future digital initiatives.
02Marketing
More store visits and new digital activations for tenants, seasonal campaigns and events.
- Store discoverability without app fatigue. Shoppers find all stores, restaurants and services from a QR code at entrances, info boards or social links — no app download campaign to promote.
- Sponsored routes, promotions and AR activations. Highlight tenant promotions, new openings, seasonal events and AR activations across the website map, kiosks and mobile browser.
- Update once for every screen. Store moves, opening hours and campaign highlights are updated in one place and appear on the web map, touch kiosks and mobile AR simultaneously.
03Centre & Operations
Fewer lost visitors, fewer routine questions at the info desk, and zero hardware to manage.
- Multi-floor and step-free accessibility. Clear routes across floors with escalators, lifts and step-free ramps for wheelchairs and strollers, from the car park to the store front.
- Kiosks and phones always aligned. Visitors pick a store on the touch kiosk, scan the QR code on screen and carry the route on their phone; tenant updates are managed centrally once.
- Turnkey setup, zero maintenance. One 90-minute 360° camera walk during opening hours, with no floor plans to prepare and no Bluetooth beacons, batteries or ceiling wiring to maintain.
Commercial & Leasing
Direct value for tenants and new retail media options: featured stores, sponsored routes and campaign visibility across web, kiosks and browser AR.
Facilities
Zero physical infrastructure to install, power or maintain: no Bluetooth beacons, Wi-Fi sensors, ceiling cabling or battery replacements.
For your board
One turnkey supplier and one 3D map covering mobile AR, website and kiosks — live at Città Fiera (150,000 m², 230+ stores) since June 2026.
OVER Wayfinding Suite: interactive mall map, wayfinding kiosk and mobile AR
One 3D map of your venue powers AR navigation on visitors' phones, an interactive 3D map on your website and touch kiosks on site. One service, one update, every screen.
- 01
3D Venue Mapping
Turnkey mapping with one 360° camera. No floor plans needed.
- 02
Mobile AR Navigation
AR directions in the phone browser. No app to download.
- 03
Interactive 3D Web Map
Embed the same 3D map on your website.
- 04
Wayfinding Kiosks
Same map on your touch screens. A QR hands the route to the phone.
One supplier and one content to maintain. Update stores, departments, opening hours and promotions once, and every screen follows. No mapping vendor, app vendor and kiosk vendor to integrate and keep in sync.
Turnkey setup in 5 steps — no floor plans needed
- 01 Capture: One 90-minute 360° camera walk during opening hours.
- 02 Reconstruct: Point cloud for positioning and Gaussian splatting for visuals.
- 03 Position: Camera VPS relocalizes phones in under 100 ms.
- 04 Author: Stores, dining, lifts and accessible routes configured by our team.
- 05 Launch: QR codes at entrances and kiosks, plus the 3D map on your website.
Why is there a QR code if there are no markers?
The QR code only opens the web link in the browser. Positioning then runs through the phone camera and the 3D map, with no stickers or markers along the route.
150,000 m²
Live mall area
230+
Stores & POIs
90 min
To map all 150,000 m²
< 100 ms
Camera relocalization
270,000+
Locations mapped
Key facts
- Live since June 2026 at Città Fiera, Udine (Italy): 150,000 m² GLA, 230+ stores, multiple floors.
- Mapped in 90 minutes by one operator with one 360° camera.
- Relocalization in under 100 ms with centimeter-level accuracy.
- Runs in iOS Safari and Android Chrome: no app, no beacons, no markers.
- OVER Wayfinding Suite: one 3D map powers mobile AR navigation, an interactive 3D web map and wayfinding kiosks.
- 3D spatial data and model training for robotics: VLN and VLA models and robot policies trained on sim-ready digital twins for humanoid, quadruped and mobile robots.
- OverMaps 3D dataset for AI training: 171,635 real-world scenes and 86M+ high-resolution images (~672 TB, plus 2,712 8K 360° scenes and a 1,000-scene OverMaps_1k sample on Hugging Face), distinct from the 270,000+ VPS locations.
- 270,000+ locations mapped on the OVER platform.
Do shoppers need to download an app?
No. Visitors scan a QR code on entrance signs, info boards or kiosks, or tap a link on your website, and wayfinding opens directly in iOS Safari or Android Chrome. The phone camera localizes the visitor in under 100 ms and draws AR arrows on the floor, with no app to install or promote.
How does it work with our website and kiosks?
You embed the 3D web map on your website so shoppers can search stores and plan routes from home. On site, touch kiosks display the same 3D map and directory. Visitors pick a store on the kiosk, scan the QR code on screen and continue on their phone with browser AR directions.
How long does it take to launch in our centre?
On-site capture takes one walk with a 360° camera during normal opening hours: at Città Fiera, 150,000 m² across multiple floors took 90 minutes. Our pipeline then builds the 3D digital twin and our team authors your store directory, multi-floor routes and accessible paths. You can start with a scoped pilot or the full centre.
What do we need from IT or facilities?
Nothing to install or maintain in the building. There are no Bluetooth beacons, Wi-Fi sensors, ceiling antennas, batteries or wall markers. Your digital team embeds one snippet for the website map and opens the kiosk URL on existing touch screens, while your marketing or operations team places QR codes at entrances and info points.
Can tenants and campaigns get visibility on the map?
Yes. You can highlight store openings, seasonal promotions, events and sponsored routes across the web map, touch kiosks and mobile AR navigation. When a tenant moves or a campaign changes, your team updates the content once and every screen reflects it immediately, creating practical retail media and activation options for your commercial and marketing teams.
How do you price it?
Pricing is quoted per shopping centre based on gross leasable area (m²), number of floors and which channels you activate: mobile AR navigation, the 3D web map, wayfinding kiosks or the full suite. Turnkey 3D mapping with a 360° camera is included, with no floor plans needed. Share your mall details below for a tailored quote.
Questions buyers ask
How does it compare with beacon-based systems?
Beacon systems place Bluetooth transmitters across the venue and locate phones to within a few meters. They need batteries, maintenance and usually an app. OVER uses the phone camera and a 3D map instead, so there is no positioning hardware to install, and directions appear in AR right in the browser.
Does GPS work inside a shopping mall?
Not reliably. Roofs and floors block or reflect GPS signals, so phones lose their position indoors. OVER does not use GPS inside: the phone camera and a visual positioning system work out the position from what the camera sees.
How accurate is camera-based indoor navigation?
The visual positioning system relocalizes the phone in under 100 ms with centimeter-level accuracy, so the AR arrows line up with the real floor, the escalators and the store fronts.
Does it work across floors and step-free accessible routes?
Yes. Città Fiera has multiple floors, and routes include escalators, lifts and ramps. Visitors can select step-free paths for wheelchairs and strollers on the phone, on the web map and on the kiosks.
The same suite in other venues
- Hospital wayfinding →
From the car park to the clinic, with a link in the appointment reminder.
- Campus wayfinding →
Lecture halls, offices and meeting rooms for students and guests.
- Museum wayfinding →
Routes between rooms and AR stories next to the works.
Other venues:Event wayfinding →Airport wayfinding →
Integrator or agency? Partner with us →
Map once. Guide everywhere.
Tell us the mall, its approximate size and the number of floors. Rough numbers are fine. Managing several centers? Name them all.