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OVER Business

A Pointr alternative without beacons

Looking for a Pointr alternative? Pointr positions visitors with beacons and sensors. OVER uses the phone camera instead, so there is no hardware to install, and pairs it with a 3D map, a web map and kiosks.

OVER Wayfinding Suite at a glance

Mapping + mobile AR + web map + kiosks in one service
Yes: all four parts from one 3D map, mapping included
Positioning technology
Phone camera and a visual positioning system
Hardware in the venue
None
Stated accuracy
Centimeter-level

Pointr and OVER at a glance

CriterionOVER Wayfinding SuitePointr
Mapping + mobile AR + web map + kiosks in one serviceYes: all four parts from one 3D map, mapping includedPositioning, maps and kiosks; AR wayfinding stated
Positioning technologyPhone camera and a visual positioning systemBluetooth beacons and sensors
Hardware in the venueNoneBeacons to install and maintain
Stated accuracyCentimeter-level1 to 3 m
App for visitorsNo app: the browserApp, or an app-free option (Pointr Express)
Venue mappingTurnkey, one 360° cameraSurvey and beacon installation

Pointr: source: vendor website, October 2026. OVER: Città Fiera deployment.

How does the Pointr blue dot position visitors?

According to its website, Pointr places Bluetooth beacons and sensors in the venue and uses their signals to show a blue dot on the map, with a stated accuracy of one to three meters. It covers maps, kiosks and analytics for large organizations, and offers an app-free option called Pointr Express.

What changes with indoor positioning without beacons?

With camera positioning there is nothing to install, power or replace in the building. The phone camera and a 3D map give centimeter-level positioning, enough for AR arrows on the real floor. Mapping is a single 360° walk. The trade-off: visitors hold up the phone briefly so the camera can see the space.

Live at Città Fiera

See it working in a real mall

The same technology is live in a 150,000 m² multi-floor shopping mall. Real visitors scan a QR code and follow AR directions in the browser.

Read the Città Fiera case study →
Città Fiera, Udine. Real visitors, live since June 2026.

Request a quote

A few clicks to tell us about your venue or project, then your contact details. Rough answers are fine.

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We reply with a preliminary quote within a few days. No commitment.